Head of Legal
Beauty Bay
England
I’m a commercial and brand lawyer leading the legal department for the Beauty Bay group. Working closely with the board and SLT servicing at C-suite level and acting as business partner across the business. I advise across a wide variety of legal areas including influencer and talent based collaborations, brand law and brand management, commercial contracts including logistics, supply chain/supply of goods and services and tech, advertising and consumer law, data protection and compliance, legals ops.
I always strive to deliver commercially focussed advice whilst managing risks. I am positive, hardworking, resilient and passionate about my role and the business teams I support. Occasionally, I put emojis in my contracts 🤩
I have a deep passion for the creator economy and the power of authentic influence. Over the years, I’ve seen how influencer marketing can transform brands and build significant income for skilled content creators- including building communities and trust. Alongside my legal career, I’m building my own influencer marketing consultancy to help brands and creators collaborate smarter and make influencer marketing their biggest growth engine. Influence isn’t just superficial; it’s business.