Partner
Zhong Lun Law Firm
kentwoo@zhonglun.com
China
Kent Woo has over 20 years of experience practicing as a lawyer in China. Kent’s expertise includes corporate & commercial law, foreign direct investment, mergers & acquisitions, litigation & arbitration, and data protection & cybersecurity. His clients are mainly multinational corporations and small and medium-sized enterprises from various countries and regions around the world, including European countries, the United States, India, Israel, Australia, and Hong Kong SAR. Serving a diverse international client base, Kent has developed tailored strategies for international business transactions in a wide range of industries, including in the area of data protection, personal information compliance, drafting and negotiating of transactional documentation related to corporate risk management, corporate restructuring, setting up and operation of foreign-invested enterprises, and dispute resolution. Kent is fluent in English and Chinese (Mandarin and Cantonese).
Greenwashing, also known as green sheen, refers to the practice where companies overstate, exaggerate, or fabricate their environmental initiatives or sustainability performance in an effort...
Learn more about Scrutinising green claims: legal risks of greenwashing in China
